How Switzerland googled Euro 2016
With its Google Trends search query tool, Google provides insights into Swiss search interest surrounding the 2016 European Championship in France.
Among the most searched players of the tournament on Google.ch, the newly crowned European champion Cristiano Ronaldo is also ahead of the Frenchman Antoine Griezmann. Xherdan Shaqiri has been on vacation for a little longer, but just managed to snatch a place on the podium. The top 11 rankings for the entire European Championship are as follows:
1. Cristiano Ronaldo (Portugal)
2. Antoine Griezmann (France)
3. Xherdan Shaqiri (Switzerland)
4. Gianluigi Buffon (Italy)
5. Granit Xhaka (Switzerland)
6. Breel Embolo (Switzerland)
7. Manuel Neuer (Germany)
8. Zlatan Ibrahimovic (Sweden)
9. Dimitri Payet (France)
10. Yann Sommer (Switzerland)
11th Gareth Bale (Wales)
Among the most searched Swiss players on Google.ch, the place in the sun definitely belongs to Xherdan Shaqiri. With his dream goal, he has probably earned the top position and is ahead of the neo-Schalker Breel Embolo and the neo-Gunner Granit Xhaka.
The following top five rankings emerged throughout the European Championships:
1. Xherdan Shaqiri
2. Breel Embolo
3. Granit Xhaka
4. Yann Sommer
5. Blerim Džemaili
The most frequently asked questions in connection with the EM on Google.ch after the final are as follows:
1. who won Euro 2016?
2. where will the next European Championship take place?
3. who was the best player at Euro 2016?
4. when was the last time Portugal won a European Championship?
5. who won the 2012 European Championship?
Search queries for the European Championships on Google.ch declined after June 25, i.e. after Switzerland's elimination. The peak of search queries was on Wednesday, June 22. In other words, the day the Irish beat the Italians and the Icelanders beat Austria.
Speaking of Iceland. If you look at the search queries over the last ten years, there have been two peaks - the first in spring 2010 when the Eyjafjallajökull volcano erupted and now during the European Championships. Never before have there been so many searches in Switzerland for the small island state as this summer.
In the last 30 days, search interest in the European Championships has been relatively higher in French-speaking Switzerland than in German-speaking Switzerland.
Methodology and source:
The search terms were entered with Google Trends collected. Google Trends is a public tool that can be used to display the popularity of individual search terms as a snapshot - to the minute in real time - and track them over a selected period of time. Search query trends" can be used to quickly determine what people in Switzerland are currently searching for or have searched for in the past few days. The evaluations are based on Switzerland-wide Google search queries.
