TV streaming at record level during the European Championship
The European Championship ended with the title for Portugal and with a record number of users for Zattoo. A total of around 1.8 million viewers watched European Championship matches on the TV provider's applications, including over 1 million in Switzerland.
One of the reasons for the new record figures is the massive increase in usage time on the big TV screens. Compared to the 2014 World Cup, it has increased tenfold.
During the European Championship, the four games of the Swiss national team gave Zattoo new record figures. Never before have so many people in Switzerland watched television simultaneously via the TV streaming provider. The favorite among Zattoo users was the Nati's last match: the round of 16 against Poland.
Despite all the clichés, the matches also captivated a large number of female viewers, with the Portugal vs. France final having the highest proportion of women among viewers on Zattoo. The match between England and Wales attracted the least interest from Swiss women.
Zattoo usage time on the TV set increases rapidly
Compared to the 2014 World Cup, almost twice as many hours of TV were watched via Zattoo during the 2016 European Championship. Football enjoyment with Zattoo on the big TV screen is becoming increasingly popular. Monthly use of the Zattoo apps for connected TVs has increased tenfold since the 2014 World Cup. This means that during the 2016 European Championship, a quarter of Zattoo's viewing time was on internet-connected TVs. The share of Zattoo usage on TV screens is only just behind usage on smartphones and tablets (35 percent) and web usage (40 percent) in this summer of soccer. By way of comparison: During the 2012 European Championship, streaming via the web still clearly dominated over mobile devices; at the 2008 European Championship, even streaming on smartphones and tablets was not yet an issue.
"With the European Championship, Zattoo continued to significantly increase usage on the big screens," said a delighted Jörg Meyer, Chief Officer Content and Consumer at Zattoo. "The figures indisputably reflect a great interest in football among Zattoo users. But above all, they show us that TV streaming is establishing itself as an alternative to traditional reception channels for the TV set in the living room."
Zattoo was launched in 2006 for the World Cup. Ten years later, TV streaming has arrived in many Swiss households. One current GfK survey commissioned by Zattoo, more than half of the Swiss are already considering streaming their TV programming exclusively online in the future.
