Spinas: What if Ruth Dreifuss had been born in Mali?
Through a campaign for the children's charity Plan International, Spinas Civil Voices is working with famous Swiss women to mobilize new support.
Former Federal Councillor Dreifuss would hardly have become a member of government if she had been born in Mali, because in many developing countries, young girls are severely hindered in their development. They are often oppressed, married off early and cannot go to school, or only for a few years. Yet it is the educated and supported girls who later make a decisive contribution to eradicating poverty in their families and villages. Studies prove this: When girls are educated, per capita income increases and the number of child marriages decreases.
This is why Plan International is the only one of the five major children's aid organizations worldwide to focus its work on supporting girls. Together with successful Swiss women such as Ruth Dreifuss, Heidi Happy and Federica de Cesco, Plan International Switzerland is now calling on women from Switzerland to become part of the Swiss Women for Girls movement worldwide. An advertising campaign, an accompanying mailing and online and social media measures are intended to mobilize supporters from Switzerland and thus create better prospects for girls.
Responsible at Plan International Switzerland: Roman Bolliger (Head of Communications/Fundraising), Natalina Töndury, (Campaign Manager of the Plan girls' campaign "Because I am a Girl"). Responsible at Spina's Civil Voices: Lorenz Spinas (creative director), Susi Kammergruber (text/concept), Wanda Michel / Miriam Fischer (art director), Sandra Wittwer (consultant). Photos/Making of: Simon+Kim Werbefotografie.ch, Kriens.
