Advertising slump: RTL also on a cost-cutting course
Europe's largest television company, RTL Group, is responding to the collapse in advertising revenues with a strict cost-cutting course for its programs. As the advertising markets are not expected to recover quickly, the aim remains to cut program costs even more than before, said RTL CEO Gerhard Zeiler.
Europe's largest television company, RTL Group, is responding to the collapse in advertising revenues with a strict cost-cutting course for its programs. As the advertising markets are not expected to recover quickly, the aim remains to cut program costs even more than before, said RTL CEO Gerhard Zeiler. Production and purchasing would have to be cheaper.
In the first half of 2009, the turnover of RTL with its more than 70 radio and TV stations and globally operating production companies fell from 2.86 billion euros in the same period last year to 2.59 billion euros. The group, which is majority-owned by Bertelsmann, had made a profit of 391 million euros at the same time last year.
In the first half of 2009, the turnover of RTL with its more than 70 radio and TV stations and globally operating production companies fell from 2.86 billion euros in the same period last year to 2.59 billion euros. The group, which is majority-owned by Bertelsmann, had made a profit of 391 million euros at the same time last year.
