Stefan Riedel becomes new CEO of Starticket

The 46-year-old Riedel previously held various positions at Orange since 2004 and at Salt Mobile after the rebranding. Most recently, he was head of consumer marketing there, where he was responsible for marketing strategy and product development during the rebranding of Orange to Salt, among other things. As Deputy Chief Commercial Officer, he was jointly responsible for the strategic and operational management of the end-customer business. Stefan Riedel studied mechanical engineering in Regensburg and holds an MBA from IMD Lausanne.

Stefan Riedel takes over from founder and CEO Peter Hürlimann, who will continue to serve as a member of the Starticket Board of Directors. "In the future, I will focus in particular on the strategic development of Starticket. I am convinced that in Stefan Riedel an optimal successor has been found who complements the team well and I look forward to working with him," Peter Hürlimann said in a statement.

Starticket strengthens management

Frank Schwegler as Chief Commercial Officer and Pascal Zürcher as Chief Sales Officer are responsible for Starticket's sales, key account management, partnerships, collaborations and B2B marketing. Pascal Zürcher previously worked at Ticketportal and brings with him extensive experience in the B2B customer business. Frank Schwegler will continue to be responsible for business development and at the same time work closely with the advertising market managers of the Swiss media group Tamedia. Jens Schubert has taken on the role of Chief Technology Officer and is responsible for the company's entire IT infrastructure. In addition to the team in St. Gallen and Zurich, he will also lead a development team in Salzburg. Thomas Baumberger will continue to head Starticket's marketing and Ken Frank will remain Chief Operations Officer, responsible for promoter management, event services and customer service. Regina Gehr continues to be responsible for the management of services.