Last but not least: Friendship service
AT&T customers go to the movies on Tuesdays—and bring a friend along for free. BBDO shows that this friend can really be anyone.
The U.S. telecom provider lures customers into theaters. And ensures that loading has never been as easy as with the "Ticket Twosdays" promotion. You can invite someone, but you don't have to pay for the extra person. BBDO's humorous campaign highlights the promotion's key advantage: you can invite anyone you want - the person you choose doesn't have to be an AT&T customer or meet any other requirements. (hae)
https://www.youtube.com/watch?v=3PbYJobkGxY
https://www.youtube.com/watch?v=0LeO0Psr-QI
