Ruf Lanz for Hiltl: Ultimately, there is a vegetarian in everyone
Ruf Lanz's latest Hiltl campaign playfully suggests that, deep down, there's a vegetarian in all of us.
Hiltl in Zurich is the oldest vegetarian company in the world, according to Guinness World Records. It was founded in 1898 by Ambrosius Hiltl and is now run by Rolf Hiltl in the fourth generation. In recent years, Hiltl has opened various new locations: including Switzerland's first veggie butcher, the two Hiltl lakeside restaurants, the rooftop terrace on Zurich's Bahnhofstrasse and the new Hiltl in the Sihlpost. Since 2006, Hiltl has had its campaigns prepared in the creative kitchen of Ruf Lanz. At the most recent ADC judging in March 2016, the client and agency were awarded the coveted Evergreen Award for ten years of creativity and continuity.
The four new, lovingly illustrated subjects are used as double-page and half-page ads and as social media posts.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgemann (project management). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf, Thomas Schöb (Text), Laura Hofer (Graphics/Illustrations), Armin Arnold (Desktop Publishing), Pascal Trütsch (Consulting).
