Mike A. Weber becomes project manager at media research joint venture

At the end of April 2016, the boards of directors of Wemf and Mediapulse decided that the two industry research organizations would engage in the "Swiss Media Data Hub" project for the realization of a joint, equally managed company. At the core of the assignment is the establishment and design of an organization jointly supported by Wemf and Mediapulse for comprehensive, cross-genre data procurement, processing and analysis of online-based media usage data. The previous online research of Net-Metrix AG is to be transferred to the joint venture by the end of 2017. Under the leadership of Marco Bernasconi, CEO Wemf, and Franz Bürgi, Managing Director Mediapulse, work on the "Swiss Media Data Hub" project was launched in recent weeks.

Transfer from Net-Metrix

With Mike A. Weber, the project management of the "Swiss Media Data Hub" will be significantly strengthened with a proven doer and expert in digital business fields and transformation processes. In addition to a formative role in project management, Mike A. Weber will be tasked in particular with the operational development of the planned joint venture and will also ensure the optimal transfer of Net-Metrix into the new organization. Mike A. Weber will take over these functions as early as August 2, 2016.

Franziska von Weissenfluh, Chairman of the Board of Mediapulse, is convinced: "With Mike A. Weber, the project is gaining a powerful driver and navigator with outstanding knowledge and management experience in digital business fields. His commitment is both an important signal to the market and a key prerequisite for the successful outcome of our joint venture." Mike A. Weber himself emphasized the great opportunity of the project for the Swiss market in the run-up to his involvement: "Convergent media usage also requires a convergent media currency. The silo thinking that has prevailed up to now must give way to a strategic overall view and take account of the increasing decoupling of advertising media and advertising media. There is agreement among the major market players that the "Swiss Media Data Hub" should form an overall concept for a uniform, convergent and thus comparable currency research as well as media currency in Switzerland. It's a matter of making joint use of this 'historic' opportunity!"

First mover and pioneer in the Swiss mobile business

Born in Zurich, Mike A. Weber has many years of management experience in the digital business sector and is considered a pioneer in the Swiss mobile business. As Head of Strategic Projects at PubliGroupe Ltd., Mike A. Weber was entrusted by Swisscom with the co-project management of the joint venture company Admeira. Furthermore, the innovative doer is co-founder and Managing Director of the memorial portal Remember Forever. Weber has also held management positions as Head of Mobile Business at Adlink Internet Media and Managing Director at Aktivmobile Media. He has held management positions in marketing and communications at Swisscom Mobile (CCO) and at Migros-Genossenschafts-Bund Zurich (Head of Advertising Non-Food) and previously worked as a consultant for well-known communications agencies. Mike A. Weber is also active and influential in the industry on a part-time basis. He is a CAS lecturer at the universities of Zurich and Lucerne, a jury member for renowned industry awards, and co-founder and vice president of smama (the swiss mobile association).