WS Kommunikation: With Orangina shake through the summer
WS Kommunikation has launched a summer promotion for Orangina. The campaign is based on the well-known Orangina slogan «You have to shake it!» and accompanies a sales promotion.
Every buyer of a six-pack with a 1.5-liter container will receive an Orangina Win leaflet enclosed, which entitles the holder to enter the promotional code contained in the pack. The code is entered on the website designed and implemented by WS at the URL Orangina-win.ch. As a reward, the participant will be sent a so-called shaking cloth in Orangina look as long as it is in stock. The cloth can be shaken out of a compact bag with a flick of the wrist. Moistened and rubbed, the tissue develops a cooling effect, ideal for refreshment in the summer.
Responsible at Orangina: Urs Hufschmid (Head of Water & Soft Drinks), Janine Pusnik (Brand Manager Orangina). Responsible at WS Communication: Reto Meyer (overall responsibility), Marion Berner (graphics and web design), Alexander Bürgin (front-end web development). Partner: kubus media (programming)
