Lürzer's Archive searches for the best advertising photographers and selects "Student of the Year"
It’s that time of year again: For the fourth time, Lürzer’s Archiv is seeking out the 200 best advertising photographers from around the world. In addition, the award for the best student work was presented for the fifth time this year.
It's that time again: for the fourth time, Lürzer's Archive is looking for the 200 best advertising photographers from around the world. Art directors from advertising agencies and advertising magazines nominate the most interesting new talents in the field of photography. The nominees are then invited to submit their work. These are then presented to an international jury. The works are published in the new edition of "200 BEST Ad Photographers".
In addition, the award for the best student work was presented for the fifth time this year. Once again, the Miami Ad School Hamburg took home the prize, according to a press release. The ad was created by Juri Zaech (AD) and David Aronson (Copywriter). "The Kodak ad looks very innovative for a student campaign and is very precisely executed. (...) Nevertheless, it is simple and easy to understand. Even more so when you consider that the camera itself is actually the focus. It is very difficult to make an ad that is mainly about a product photo." This is the reasoning of Menno Kluin, the very first "Student of the Year", who was also a student at Miami Ad School Hamburg and has since made a career at Saatchi & Saatchi and Y&R New York.
In addition, the award for the best student work was presented for the fifth time this year. Once again, the Miami Ad School Hamburg took home the prize, according to a press release. The ad was created by Juri Zaech (AD) and David Aronson (Copywriter). "The Kodak ad looks very innovative for a student campaign and is very precisely executed. (...) Nevertheless, it is simple and easy to understand. Even more so when you consider that the camera itself is actually the focus. It is very difficult to make an ad that is mainly about a product photo." This is the reasoning of Menno Kluin, the very first "Student of the Year", who was also a student at Miami Ad School Hamburg and has since made a career at Saatchi & Saatchi and Y&R New York.
