Admire: Integrated campaign for Outlet King
Outlet King, through its branch office, commissioned Admire to create a cross-media, integrated campaign to launch its summer product line, which includes items such as festival kits and stand-up paddleboards.
The important thing was to draw the attention of the defined target group to the offer in an appealing way through a mix of creative online and offline measures and to motivate them to actively participate in the competition on Radio BeO.
For this purpose, Admire created, among other things, theme worlds for the website, sales promotion banners and a competition. In addition, the Admire crew managed the Outlet King Facebook page during this time. The campaign figures speak a clear language. Impressions increased by 850 percent. Interaction increased by 684 percent and, last but not least, there were 480 percent more likes to date. Voting for the competition ended on Wednesday. In an exciting head-to-head final, the lucky winner was determined based on the number of likes.
Responsible at Outlet King: Thomas Rüegsegger (CEO); Marc Müller (Project Manager E- Commerce); Amanda and Toni Kurz (Product & Sales Manager). Responsible at Admire: Oliver Hofer (project management, concept, text) / Melanie Veloso and Aileen Fillies (design).
