End of the reality show Big Brother in the UK

The reality show Big Brother is being canceled in the UK. According to SDA, Channel 4 announced on Wednesday that the format has reached its "natural end point" after eleven seasons. After around eight million viewers in 2002, fewer and fewer people were tuning in: With just under two million viewers, the most recent episodes reached fewer people than at any time since the start of broadcasting nine years ago. Next year, the show will finally come to an end.
However, the decision to cancel Big Brother was not economically justified, said Channel 4 director Kevin Lygo. Despite the decline in popularity, the format is still profitable for the private broadcaster. However, the broadcaster has a "public duty" to promote "new forms of creativity".