YouTube Names the Top 10 360-Degree Brand Videos
To mark the Cannes Lions International Festival of Creativity, YouTube is honoring the ten most successful 360-degree brand videos of 2016 so far.
The ranking is led by the BMW automotive group and the video «Eyes on Gigi Hadid,» in which viewers follow supermodel Gigi Hadid on a high-speed race (Werbewoche.ch reported). Second place goes to McDonald’s« entertaining restaurant experience, »Angry Birds 360 Takeover,” closely followed by Oreo’s 360-degree journey through a cookie.
The top performers were determined based on total reach (organic and paid), watch time, and viewer engagement. The award-winning videos have collectively garnered more than 20 million views.
Here are the top 10 360-degree YouTube videos from brands:
1. The BMW M2 – Eyes on Gigi Hadid (360° Video)
Brand: BMW
Creative Agency: KBS
Media Agency: Universal McCann
https://www.youtube.com/watch?v=OwDtPixqJLc
2. McDonald's: Angry Birds 360 Takeover
Brand: McDonald's
Creative Agency: DDB Chicago
Media Agency: OMD
https://www.youtube.com/watch?v=UdlMzR5vXtU
3. Discover the 360° world that inspired Filled Cupcake-Flavored Oreo Cookies
Brand: Oreo
Creative Agency: 360i
Media Agency: Carat
4. [IONIQ] IONIQ 360 VR Video
Brand: Hyundai
Creative Agency: Innocean Worldwide
Media Agency: Innocean Worldwide
5. The 2016 Honda Civic – 360-Degree Music Video Featuring Moses Sumney
Brand: Honda
Creative Agency: RPA
Media Agency: MediaVest
https://www.youtube.com/watch?v=CWUfiTvSGZ4
6. A Walk in Their Shoes | 360 VR Film | AT&T | TOMS
Brand: AT&T / TOMS
Creative Agency: BBDO New York
Media Agency: Media Edge CIA (MEC)
https://www.youtube.com/watch?v=a2VKTCdJPZs
7. Nike Football Sunar: Halftime Speech 360
Brand: Nike
Creative Agency: Wieden + Kennedy Amsterdam
Media Agency: Mindshare
8. Samsung 360° Snowboard & Freeski Experience
Brand: Samsung
Creative Agency: Millhaus GmbH
9. XFINITY | 360° NASCAR Virtual Reality Experience
Brand: Comcast XFINITY
Creative Agency: Office of Baby
Media Agency: Mediavest
https://www.youtube.com/watch?v=INUry8qcRtI
10. Jumeirah Inside – 360° YouTube Video
Brand: Jumeirah
Creative Agency: Media Monks
Media Agency: OMD
With 360-degree technology, YouTube videos become a virtual experience. Users determine the viewing angle themselves by moving the camera using their smartphone or cursor. Advertisers can use 360-degree videos to give their customers realistic impressions of their brands and products.
