"Niuws" will be called "Scope" in future
Peter Hogenkamp’s curated news platform «Niuws» is rebranding as «Scope.» The funding round and the move to Zurich are complete. Reto Kleeb will be the new CTO. A responsive web app is in development.
At the beginning of March, Peter Hogenkamp announced the acquisition of a majority stake in Newscron, which he joined as an investor and member of the Board of Directors in 2014 (Werbewoche.ch reported). According to the press release, various other milestones have since been reached in the planned relaunch of the company. Immediately after the buyout, a financing round was concluded with five new shareholders, and the company's headquarters were relocated to Zurich, where it has since moved into offices in Kreis 6.
The next step is to rename the product and company. The main product "Niuws", the news platform curated by experts, will now be called "Scope" and will operate under the domain Thescope.com will occur. The rebranding on all platforms will take place over the next few weeks. At the same time, the upcoming Annual General Meeting will also change the company name of the AG accordingly.
The new CTO and successor to founder Elia Palme is Reto Kleeb, who has held positions at Namics and Elca, among others. Following his arrival in August, a newly developed responsive web app will be launched, which will also present all curated content on the web and thus complement the existing apps; in addition, the dialogs for users will be translated from English into German.
Other well-known companies and organizations have been acquired as customers and will be launching new sponsored channels ("boxes") on Scope in the coming days, such as Moneyhouse on the topic of "Attracting and retaining customers", the Touring Club Switzerland TCS on "Mobility" and Zurich Tourism under the title "Tourism Next". At the same time, Xpreneurs from Basel is taking over the existing box on the topic of "Leadership".
Peter Hogenkamp is very optimistic about the outlook: "The area of content marketing continues to grow very dynamically, and curation creates great added value for organizations to communicate with their various stakeholders such as customers, employees or members. I am delighted that with a new team and a new name, things are now moving forward quickly on all fronts, for users, curators and especially with exciting new corporate clients."
