TBWA\Zurich: This doesn't happen every day
Just in time for Euro 2016, the new Coke glasses are coming to McDonald's - and the campaign for them is by TBWA\Zurich.
To mark this year's European Championship, McDonald's is giving its customers one of three new Coke glasses with every medium and salad menu. The cult glasses are in the official EURO 2016 design and are only available during the European Championship. TBWA\Zurich realized a poster campaign for McDonald's under the motto "This doesn't happen every day". The two subjects dramatize the limited-time offer and focus on the attractiveness of the glasses. The two eye-catchers were created in collaboration with Garrigosa Studios Barcelona and will be in use until the end of June.
Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Thomas Frésard (Food & Family Manager), Sébastien Dubey (Senior Marketing Consultant), Agathe Saeckinger (Marketing Trainee). Responsible at TBWA\Zurich: Bruce Roberts, Angelo Sciullo, Sabine Grossmann, David Voges (creation), Stephan Lanz, Anna Magnaguagno (consulting), Tobias Jean (digital), Agnes Meier (production). Photo production: Ilonka Galliard (Art Buying), Garrigosa Studio (Photography). Responsible at OMD Switzerland / Media: Adrian Thomann (Account Director), Michael Zaugg (Digital Lead).
