Publicitas and Power Age launch Sunday supplement Boom
Publicitas and the Power Age Foundation are launching a Sunday supplement tailored to the needs of people in the second half of their lives. *Boom* will appear for the first time on November 29 as a supplement to the *NZZ am Sonntag*.
The largest customer generation of our time - people in the second half of life - is undergoing significant changes. A rapidly growing group of this generation feels left alone by advertising and the media with their ideas about life in later years. The Boom Sunday supplement in newspaper format aims to offer this need its own platform, according to a press release.
Boom will first appear as a supplement in the NZZ am Sonntag on November 29. The expansion of further Sunday titles is planned for 2010. The medium is produced by Publicitas and the Powerage Foundation in Basel. The latter is responsible for the layout and content. The foundation is committed to promoting the dormant age potential in business and society. The founder and director of the foundation is Ton Koper, copywriter and creative director (Globus, TBWA, Respect Net) and communications expert for demographic strategies and cooperation.
Boom will first appear as a supplement in the NZZ am Sonntag on November 29. The expansion of further Sunday titles is planned for 2010. The medium is produced by Publicitas and the Powerage Foundation in Basel. The latter is responsible for the layout and content. The foundation is committed to promoting the dormant age potential in business and society. The founder and director of the foundation is Ton Koper, copywriter and creative director (Globus, TBWA, Respect Net) and communications expert for demographic strategies and cooperation.
