Trimedia becomes Grayling

Trimedia, Mmd and Grayling, three subsidiaries of Huntsworth plc, are to be merged under the Grayling brand to form a global PR agency network. As Trimedia announced on Thursday, around 830 employees at 44 locations will be advising clients in the new network at the beginning of 2010. With a turnover of CHF 120 million, Grayling will rank as one of the top 3 PR agency networks that is not part of an advertising agency network, according to the press release.
Michael Murphy, current CEO of Trimedia Communications International, will become CEO of the new company.