Unicef Switzerland launches creative competition on Web 2.0

The Convention on the Rights of the Child celebrates its 20th anniversary on November 20, 2009. To mark the occasion, Unicef Switzerland is organizing an ideas competition for young adults entitled "Child Rights Contest". Participants in the competition will address the Convention on the Rights of the Child and record this in their creative contributions. It is up to them to decide in what form, for example as a poster campaign or commercial. The competition entries should explore aspects of the Convention on the Rights of the Child in greater depth - for example, topics such as protecting children from violence, discrimination or exploitation. The aim is to come up with campaign ideas that convey the Convention on the Rights of the Child to the target audience in an emotionally tangible way and anchor it in the public's consciousness.
Sponsored prize money of 3,500 euros to be won
The competition was developed together with students from the Information Technology Management (IMT) department at the University of St. Gallen (HSG) and is organized via Facebook is advertised. The actual creative process takes place at www.jovoto.com takes place. This international online platform from the Berlin University of the Arts enables people who are looking for ideas to get in touch with people who have ideas. It connects around 2,500 young creative talents with various profit and non-profit clients from all sectors. Submissions are evaluated and awarded online and directly by the "jovoto" community. The winner will receive sponsored prize money of 3,500 euros. A jury appointed by Unicef Switzerland will independently award one of the entries with a recognition prize.