Adfocus: performance-oriented marketing
The startup Adfocus wants to set new standards in new customer acquisition, customer retention and conversion optimization for e-commerce companies.
Founded by Philippe Müller and Kurt Schwendener in May 2016, Adfocus is a startup in the field of digital marketing services. Both Müller and Schwendener bring years of experience in digital and online marketing to the company. Adfocus develops services and technologies around the topics of new customer acquisition, customer retention and conversion optimization.
With the four technologies developed in-house, Adfocus aims to address these needs of online stores and offer suitable solutions.
The first technology, called "Profity," consists of a network with various e-commerce companies that give their customers gifts (mostly in the form of vouchers). The protected and controlled voucher marketing solution has proven itself in terms of new customer acquisition.
The second technology, Friendify, takes the customer-recruit-customer principle to a whole new level of referral marketing. This performance-oriented solution also offers partner companies the opportunity to reach many new customers.
The third in-house technology, called "Getback", is an onsite solution that can be used to increase the conversion rate with targeted measures tailored to the store. With this solution, the online store can offer its customers a special service without becoming intrusive.
With these three solutions, the online store benefits from a free setup with no fixed costs or minimum contract period.
The fourth self-developed technology "Dynamicads" helps the online store to adjust its own banner content. The solution communicates in real time with the store's website and thus adjusts the banners automatically and dynamically.
All four solutions have in common that they are performance-oriented, are created in the look & feel of the online store, can be multilingual (German, English, French, Italian), can be customized and are equipped with a clear real-time dashboard.
"With all our technologies, we offer our customers clearly measurable added value. It is also important to us that our customers only incur costs if we are successful. Since we work with no or very low setup costs, our solutions are interesting for both large and small e-commerce companies," summarizes co-founder Philippe Müller.
