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Coruba importer Haecky Drink & Wine is capitalizing on the hype surrounding popular sprinter Usain Bolt’s appearance at the track and field meet in Zurich to promote its brand. The BSSM advertising agency developed an ad for this purpose, which will appear alongside coverage of the meet in the national Sunday newspapers.
Coruba importer Haecky Drink & Wine is using the hype surrounding the appearance of popular sprinter Usain Bolt at the athletics meeting in Zurich to promote its brand. The fastest man in the world and the Rum Coruba brand have one thing in common: both are real Jamaicans. The BSSM advertising agency developed an advertisement for this, which appeared in the national Sunday press together with the coverage of the meeting.
Responsible at Haecky Drink & Wine, Reinach: Mike Böhler (overall responsibility). Responsible at BSSM Werbeagentur, Basel; Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting).
Responsible at Haecky Drink & Wine, Reinach: Mike Böhler (overall responsibility). Responsible at BSSM Werbeagentur, Basel; Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting).
