New agency: Cavalcade
Julien de Preux, the only member of the ADC from French-speaking Switzerland, has founded an agency in Geneva: Cavalcade.
According to a press release, the independent start-up agency has set itself the goal of offering 360-degree communication solutions with surprising and innovative ideas. Cavalcade's main aim is to work in an uncomplicated and efficient way for its clients and to put French-speaking Switzerland back on the Swiss advertising map.
Julien de Preux (pictured left) is considered one of the rising stars on the advertising scene in western Switzerland and has demonstrated his talent in Geneva, Montreal, Zurich, London and Paris. He won ADC gold in 2015 and has now founded Cavalcade. Julien de Preux has teamed up with David von Ritter (pictured right) for this. Von Ritter formed with Julien De Preux the only French duo so far to win a Lion at Cannes. Before Cavalcade, he worked for the agencies McCann Erickson, Trio and M&C Saatchi.
To ensure that clients can expect first-class service on a national level, from strategy to production, the two have brought Nina Hugentobler on board. She has many years of agency experience, leading teams and managing large mandates bilingually - including at Trio and M&C Saatchi.
Cavalcade has its first national client, Adent Dental Centers, and already has numerous mandates in Geneva.
