Ringier and Tamedia plan joint pool for radio advertising

Ringier und Tamedia wollen einen gemeinsamen Pool für die Radiowerbung schaffen, um so die Konkurrenz auszubooten.

At the request of the Sonntagszeitung, Belcom boss Andrea Haemmerli confirmed that Radio 24 will terminate the previous contract with Radio Zürisee as a precautionary measure "to keep all options open". However, nothing has been definitively signed or terminated yet. Dani Büchi, Managing Director of Radio Energy from Ringier, is quoted in the Sonntagszeitung as saying that there is a lot of nervousness in the industry. Energy is the leader in Bern in terms of listeners and reach, but only in third place in Zurich. The Swiss Radio Pool contract, which includes 14 regional radio stations but not Energy Zurich, expires at the end of the year. Ringier would therefore be interested in forging an alliance with Tamedia (Radio 24 and Capital in Berne) in order to better market the large broadcasting areas of Zurich, Berne and Basel.

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