UPC new with Netflix
Liberty Global announced a multi-year partnership with Netflix on Wednesday. This will allow UPC TV customers to access Netflix's content.
As part of Liberty Global, UPC in Switzerland will make the new Netflix app available to Horizon customers in the coming months. In Austria, the introduction of the Netflix app is also planned.
The agreement with Netflix continues Liberty Global's content investments through acquisitions, partnerships and commissioned productions, according to a statement. UPC CEO Eric Tveter said: "We are constantly working to provide our customers with the best content for a premium TV experience, anytime and on any device. This agreement with Netflix is another step in realizing our vision."
When the Netflix app is launched on Horizon, existing Netflix members can log in to Netflix, browse what's available, and watch directly from the TV. New Netflix customers can register via the app displayed on the TV screen.
With the integration of the Netflix app, UPC is competing with its own MyPrime offering. However, this offers a quantitatively better selection than the Swiss Netflix edition, which is limited to a good 2,000 films and series and thus does not even make half of the catalog available in the USA. (hae/pd)
