New player for digital storytelling

Content Department is a new provider that delivers customized answers to the changing communication needs of brands. It enables the creation of lifestyle content for contemporary, digital storytelling in an uncomplicated way.

Running a website, social media profiles or an online store always requires up-to-date and authentic content. It should effectively showcase a brand and present its products in the right light. Photographs, animations, headlines, copy and much more: Content Department creates, plans and implements content of all kinds that is specially designed for use in digital channels. With a workflow that makes content production simple and transparent - even at the speed of light if necessary.

According to the press release, the offer meets the customer's need for fast, well-founded and fresh content that gives social media and online channels relevant impetus. And at intervals that can be individually defined. This is because communication has long since ceased to follow traditional seasonal patterns and is now dynamically linked throughout the year.

However, this does not mean that budgets are overstretched. Resources are limited and there is often a lack of content with wit. Content Department wants to meet this significantly increased need for suitable content.

Content Department is a joint venture between the content agency Being Bold and the communications agency Geyst. Behind the platform is a team of young talents as well as editorial and agency professionals with years of experience in the lifestyle sector. Together, they develop ideas and content for digital communication that consistently moves with the times.