BAG: Tobacco prevention campaign goes to Wirz Werbung
The pitch for the Federal Office of Public Health (FOPH)’s tobacco campaign mandate for 2010–2012 has been decided. The FOPH has awarded the 2010–2012 tobacco prevention campaign to the Zurich-based agency Wirz Werbung.
The pitch for the mandate of the tobacco campaign from 2010 to 2012 of the Federal Office of Public Health FOPH has been decided. The FOPH has awarded the tobacco prevention campaign from 2010 to 2012 to the Zurich agency Wirz Werbung. After 9 years of support from the agency cR Kommunikation in Bern and the By Heart advertising agency in Zurich, the Zurich agency Wirz Werbung has now been awarded the mandate. Wirz impressed the jury with its
strategic considerations, a creative idea with long-term potential and diverse, cross-channel application examples, according to a statement from the FOPH. The new strategy is expected to be a campaign that will positively surprise and inspire new ideas. It should also make a significant contribution to achieving the goals of the National Tobacco Program 2008 - 2012, further consolidate the paradigm shift "Non-smoking is a matter of course" and help to reduce the proportion of smokers in Switzerland.
strategic considerations, a creative idea with long-term potential and diverse, cross-channel application examples, according to a statement from the FOPH. The new strategy is expected to be a campaign that will positively surprise and inspire new ideas. It should also make a significant contribution to achieving the goals of the National Tobacco Program 2008 - 2012, further consolidate the paradigm shift "Non-smoking is a matter of course" and help to reduce the proportion of smokers in Switzerland.
