SFLB: Discovering the people behind the TV stars
Following a complete overhaul, the TV guide TV-Star has hired the Spillmann/Felser/Leo Burnett agency to handle its relaunch. SFLB features Swiss TV celebrities such as Anna Maier, Patrick Rohr, and actor Stefan Gubser wearing a special mask—their own.
The TV magazine TV-Star has hired the agency Spillmann/Felser/Leo Burnett for an introduction after a complete renewal. The main aim of the new magazine is to provide even more background information on even more stars. SFLB therefore shows Swiss TV celebrities such as Anna Maier, Patrick Rohr or actor Stefan Gubser with a special mask on their faces - their own. The statement behind it: "If you want to know more about the Anna Maier behind the Anna Maier, it's best to subscribe to TV Star."
Responsible at Axel Springer Schweiz: Jörg Tobuschat (Publishing Director), Marie-Anne Cobigo (Deputy Publishing Director), Michael Ebnöther (Marketing Director). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Sebastian Krayer, Moritz Stillhard (Art Director), Martin Spillmann (Creative Director), Andrea Staub, Rebecca Krausse (Consulting), Christian Dietrich (Photographer/Sujet Reader); Schlegel Vonarburg (Photographer/Sujet Advertiser).
Responsible at Axel Springer Schweiz: Jörg Tobuschat (Publishing Director), Marie-Anne Cobigo (Deputy Publishing Director), Michael Ebnöther (Marketing Director). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Sebastian Krayer, Moritz Stillhard (Art Director), Martin Spillmann (Creative Director), Andrea Staub, Rebecca Krausse (Consulting), Christian Dietrich (Photographer/Sujet Reader); Schlegel Vonarburg (Photographer/Sujet Advertiser).
