Facing completes revision of Coop branding guidelines
Following a nationwide audit last year, Facing is finalizing the revision of the guidelines for Coop’s corporate branding. As the lead agency, Facing is once again responsible for the fundamental guidelines of Coop’s brand management.
Following an all-Swiss audit last year, Facing is completing the revision of the Coop corporate branding guidelines. In its role as lead agency, the agency is once again responsible for the fundamental guidelines of Coop branding. A completely revised electronic platform for data management was launched at the beginning of May. In order to continue to drive the value of the Coop brand in a uniform manner in the future, controlling and development are to be closely coordinated.
Responsible at Coop: F. Wehrle (Head of Communications), Th. Schwetje (Head of Marketing/Services), Andreas Eggimann (Head of Internet/Intranet/CI). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Martina Baer (consulting), graphics: Isabel Lozano, Matthias Restle, Felix von Pless and Werner Gryffenberg.
Responsible at Coop: F. Wehrle (Head of Communications), Th. Schwetje (Head of Marketing/Services), Andreas Eggimann (Head of Internet/Intranet/CI). Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (CD), Martina Baer (consulting), graphics: Isabel Lozano, Matthias Restle, Felix von Pless and Werner Gryffenberg.
