Eclat designs brand identity for Swiss universities of applied sciences
The Conference of Rectors of Swiss Universities of Applied Sciences (KFH) has commissioned the agency Eclat to design the new brand identity for Swiss universities of applied sciences. The new identity is intended to convey a sense of «Swissness,» blend seamlessly with the universities’ corporate design, and stand out in the international competition for attention.
The Rectors' Conference of the Swiss Universities of Applied Sciences (KFH) has commissioned the Eclat agency to design the new brand identity of the Swiss universities of applied sciences. The new image should radiate "Swissness", fit in with the corporate design of the universities of applied sciences and stand up to international competition for attention. Eclat advised the KFH on a uniform competence brand and its naming and designed the competence brand "Swiss Universities of Applied Sciences" for the Swiss universities of applied sciences.
The universities of applied sciences are increasingly confronted with marketing and communication requirements, the agency writes in a press release. In future, the Swiss UASs also want to present themselves with an overarching competence brand. The aim of the new competence brand is to "market" the UASs as a whole in an international environment and to achieve a stronger communication effect in the national competition between educational institutions.
The universities of applied sciences are increasingly confronted with marketing and communication requirements, the agency writes in a press release. In future, the Swiss UASs also want to present themselves with an overarching competence brand. The aim of the new competence brand is to "market" the UASs as a whole in an international environment and to achieve a stronger communication effect in the national competition between educational institutions.
