Draftfcb reveals the secret of seduction

Beiersdorf, an international manufacturer of skin care and beauty products, is launching a new product line for Nivea. The advertising agency Draftfcb tailored the international campaign to Swiss needs.

Beiersdorf, the international manufacturer of skin and beauty products, launches a new product line for Nivea. A new make-up collection was created in collaboration with Chantal Thomass. The advertising agency Draftfcb tailored the international campaign to Swiss requirements.
From August 31 to September 6, three keyhole-like windows in the shop window at Manor on Bahnhofstrasse in Zurich invite you to discover the secret of seduction. The new make-up colors from Nivea by Chantal Thomass can be seen inside. The campaign is accompanied by a competition.
Responsible at Draftfcb: Daniel Comte, Nicolas Vontobel (CD), Frédéric Nogier (AD), Ivan Madeo (text), Stefan Cramer (text) Gabrielle Lommel, Aline Litchenhaus, Flurin Hardt (consulting). Responsible at Beiersdorf: Caroline Zbinden (Brand Manager NIVEA Make-Up).
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