Friendly greetings finds Dorie
Freundliche Grüsse created a TV commercial for Allianz Suisse based on "Finding Dory".
The animated film "Finding Nemo" celebrates its sequel with "Finding Dory" this September. The agency Freundliche Grüsse was commissioned by Allianz Suisse to create a TV spot that combines the world of the insurer with the world of Disney.
"Going new ways" is at the heart of Allianz Suisse's communications. The main character Dorie in "Finding Dory" also takes new paths, or rather swims, to find her parents again. The shared values of Allianz Suisse and Disney/Pixar's "Finding Dory" also include great daring, breaking new ground and making dreams come true - without losing any of the fun. These parallels led to a strategic partnership between the two global companies.
For the launch in summer, the agency Freundliche Grüsse was commissioned with the conception and implementation of a TV and cinema spot.
The core of the emotional film is the story of a girl who hardly dares to go into the water in the cold morning hour. It is this childlike shyness that is overcome when the girl suddenly jumps into the cold pool. The girl grows from this challenge so that later in life she becomes a professional swimmer-athlete. Always with her is her mother, who supports her along the way and also accompanies her years later. The encounter of the two when leaving the water shows the pride of the mother and the gratitude of the now young woman. In between, scenes from "Finding Dory" can be seen, in which Dorie breaks new ground in her very own way.
The TV spot will be broadcast throughout Switzerland and also shown in cinemas in German-speaking Switzerland and Ticino. In addition, the launch will be accompanied by display ads, branding days, social media posts and ads at the end of August. Furthermore, a long version of the "Finding Dory" TV spot was aired at Allianz Cinema, on Switzerland's largest open-air screen, in Zurich and Basel.
Responsible at Allianz Suisse: Claudia Staub (Head Marketing & Communications), Jolanda Heimann (Marketing Communications). Responsible for The Walt Disney Company Switzerland: Jasmine Kellenberger (Head of Marketing / Executive Director), Andreia Grelha (Junior Product Manager). Responsible for Kind regards: Pascal Deville (Creative Director), Samuel Textor (Creative Director), Daniel Pieracci (Concept), Patrick Biner (Consulting), Christian Haueter (Consulting), Nadine Mojado (Art Director), Ricardo Colacurcio (Agency Producer). Production: BWGTBLD Düsseldorf, Philipp Ramhofer (director), Anna Bauer, Tini Schwarz (producer), Jakob Preischel (DOP).
