Gamned opens location in Zurich
The French programmatic media group Gamned is expanding into Zurich. Sam Lutz will establish the office as Director of Business Development.
Gamned has been operating in Switzerland from Geneva since 2012. For the independent trading desk, the step across the Röstigraben with the opening of a branch in Zurich is the natural result of expanding its services to its customers. "Gamned already does a third of its business in the German-speaking part of Switzerland. Our goal is to be even closer to our direct clients and agencies, as well as publishers. Zurich represents the heart of the Swiss advertising market, especially as far as the programmatic part is concerned," explains Pierre Berendes, Managing Director of Gamned Switzerland.
Gamned has hired Sam Lutz as Business Development Director for the development of the Zurich location. Lutz has eleven years of experience in the world of digital advertising and has worked for publishers and agencies such as Swisscom, 20 Minuten and Serranetga. In the last three years, he has managed the operational business at the programmatic software provider Mediahead. Sam Lutz has particularly good knowledge in the area of strategic orientation as well as in technical implementation and is involved in the industry association IAB as head of the Programmatic working group as well as in the area of training as a speaker in the IAB Academy.
"Our goal with the Zurich office is to build on the successes in French-speaking Switzerland, where Gamned has now established itself as the clear number one in the Programmatic Media sector. With the launch of Gamned Zurich, we want to offer our competencies in the area of full-service trading desk and all the associated services and ensure further growth. But we also want to expand our services in consulting and training. With the Gamned Academy we help our clients to build capacity in the area of Programmatic Advertising. With many years of experience and having served over 100 clients in Switzerland, we have the ability to put ourselves in a brand's shoes and help them build in-house trading desk solutions," explains Pierre Berendes.
The constant drive for highly innovative solutions has also helped Gamned Switzerland to become the first agency ever to implement native and audio campaigns completely programmatically. "With the arrival of Sam Lutz, we will work on further innovations to constantly redefine the boundaries of what is possible," says Pierre Berendes.
