Wastewater treatment explained in a playful way
The design agency Herger Imholz is creating a corporate identity for Abwasser Uri centered on «Fred the Fish» and the accompanying 360° image campaign, including an exciting 3D animated trailer.
Abwasser Uri aims to give schoolchildren an understanding of its wastewater treatment plant in a playful way. Herger Imholz created the complete corporate identity with the protagonist "Fred the fish". The story is launched by means of an unmistakable 360° image campaign with a spectacular 3D animated film teaser. A comic in booklet form provides an exciting guide to Fred's eventful story. Accompanying measures include advertisements, posters, various giveaways and the responsive website with parallax scrolling.
Responsible at Abwasser Uri: Beat Furger (Management), Andrea Imfeld (Administration). Responsible at Herger Imholz: Yves Herger (Creative Direction), Philipp Michel (Art Direction), Jasmin Zurfluh (Graphics), Andreas Schuler (Polygraphy), Sebastian Mehl (Web Development).
