There every animal would like to be a kangaroo

The biennial Zoofäscht is the glamorous charity gala for the Zurich Zoo. The proceeds of the Zoofäscht 2016, which took place last Saturday with many celebrities from business and politics, will benefit the new Australia facility. Despite a difficult economic environment, 780,000 Swiss francs were raised. Since 2008, Ruf Lanz has been responsible for the creative communication around the Zoofäscht. Because this year the money was collected for the new Australian facility, the campaign message was: "Now every animal would like to be a kangaroo." It was implemented in a pointed way on all advertising materials: from stationery, sponsor booklet and website to invitation, admission, bar and menu cards, program booklet, roll-ups as well as advertisements and posters.

Responsible at the Zoofäscht: Bernhard Blum (President), Simona von Orelli, Anna-Greta Kohli (Project Management), Christoph Richterich (PR & Media). Vhe responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Dave Schellenberg (Art Direction), Markus Ruf (Text), Linda Egloff (Consulting), Armin Arnold (DTP). Image processing: Detail. Lithography: RTK Media Technology. Print: EN Pressure.