Adlink Media launches music pool
The Goldbach Media subsidiary Adlink Media is expanding its product range with a further website pool: the advertising offerings of six music websites have been combined into a one-stop shop.
The Goldbach Media subsidiary Adlink Media is expanding its product range with a further website pool: the advertising offerings of six music websites have been combined into a one-stop shop.
Music plays an important role in the lives of Swiss Internet users across all age groups, according to a press release: 65% say they have a strong interest in music, and in the 14-19 age group the figure is as high as 88% (Net-Metrix profiles). This is reflected in the use of specific music content, with 41% of Swiss Internet users listening to music via CD or MP3 player on a daily or almost daily basis (Mach Consumer).
Based on these findings, Adlink Media has bundled the five music websites Aightgenossen.ch, Lastfm.ch, Music.ch, Songtexte.ch and Vivatv.ch into a single offer. The music pool can be booked in a staggered, three-tier pricing model - depending on the needs of the advertiser.
Music plays an important role in the lives of Swiss Internet users across all age groups, according to a press release: 65% say they have a strong interest in music, and in the 14-19 age group the figure is as high as 88% (Net-Metrix profiles). This is reflected in the use of specific music content, with 41% of Swiss Internet users listening to music via CD or MP3 player on a daily or almost daily basis (Mach Consumer).
Based on these findings, Adlink Media has bundled the five music websites Aightgenossen.ch, Lastfm.ch, Music.ch, Songtexte.ch and Vivatv.ch into a single offer. The music pool can be booked in a staggered, three-tier pricing model - depending on the needs of the advertiser.
