To the point: Finally over, finally here we go !
Gone at last are the days when the only thing that mattered to the *Werbewoche* editorial team was: before the relaunch and after the relaunch.
Finally, the first new printed Werbewoche has been published and the digital Werbewoche is on air. Now we are picking up speed and hurtling with you into a new Werbewoche era, also strengthened by new thinkers and writers: We warmly welcome Nora Dämpfle to the editorial team. As columnists we welcome: Claude Bürki with a new series on packaging, Marietta Mügge, who relieves us of reading thick creative slates - unless it's really worth it - and Susanne Lamprecht and Simone C. Hensch, who know a lot about style and manners and pass some of it on to us in the style radar. We were also able to win over media expert Mirko Marr as an Werbewoche author. He starts with a series on the future of reach research.
You will also notice various new formats when discovering the new Advertising Week, for example the "slip" in which we show how advertising is better not done, a presentation of young Swiss photographers whose very different portfolios could be exciting for your work. The "Debate" in which we juxtapose pro and con arguments on hotly debated topics or have a question answered by three very differently thinking personalities; extended information on job changes and budgets as well as a snappy quote that makes you think or laugh. And, and, and. Because after the relaunch is before the relaunch - and we still have many plans.
Even though the look and feel of the new Advertising Week are completely different from before, we have retained many of the good things. In the new Advertising Week, we can continue to rely on the expertise of our seven popular opinion columnists. Theophil Butz will continue to gripe until he runs out of bad advertising, and you can also continue to benefit from the knowledge, insights and advice of our three digital specialists Beat Hürlimann, Manuel P. Nappo and Imre Sinka. And Frederick Rossmann will continue to entertain you with our cartoon from the bowels of the advertising world. Only that you will also be able to watch it digitally from next week.
Holders of our "license to read" will find everything you get in the print edition, of course, 1 : 1 digitally for all devices, supplemented by slideshows, moving images and a powerful search function. So you can now easily read and consult Werbewoche on the go. Or wherever you want.
Let yourself be infected by our great enthusiasm for exciting, explosive and entertaining topics from advertising, marketing and communication. And tell us what you think: Are you satisfied with the new Werbewoche Print and Digital ? Is there anything missing ? We make the Werbewoche for you. And we look forward to feedback in any form:
Anne-Friederike Heinrich, Editor in Chief
[email protected].
