The House: Multi-brand platform for Tamedia
The House is developing a digital multi-brand platform for Tamedia to generate leads and acquire new subscribers.
The House is developing a digital multi-brand platform for Tamedia to generate leads and acquire new subscribers.
The House has created a multi-brand platform for the structured acquisition of new leads and subscribers for Tamedia's magazine publishing house and implemented a flexible advertising media concept for performance-optimized use in the paid/owned and earned channels. At the heart of the platform is a modular framework that allows cross-title subscription structures, sales-supporting content templates, flexible management and horizontal and vertical extensions.
The platform is responsive and based on Contao CMS (open source). In addition, the implementation offers interfaces that are individually tailored to Tamedia's processes and systems, thus enabling the structured processing and handling of customer orders.
The platform is complemented by a flexible, performance-oriented concept for digital advertising media that enables efficient production and structured testing according to various criteria.
In the first half of 2016, the titles Annabelle, Finance and economy and Swiss family was launched. According to the press release, the success of the first push campaign for Annabelle has already seen an increase of over 10 percent in the conversion rate and a simultaneous halving of the bounce rate, providing significant insights for content optimization and further development.
Responsible at Tamedia: Stephan Rickli (Manager Dialog Marketing Digital and Projects). Responsible at The House: Andreas Jorgella (Digital Strategy / Concept), Stephan Ziegler (Senior AD Digital), Oskar Levinson (Screen Design), Benetu Gschwend (Digital Production), Guy Collé (Programming), Luzian Storrer (Media / Adoperations), Stephan Suter (Overall Media Responsibility), Claudia Scheuber (Consulting), Nico Podgorny (Overall Responsibility).
