Alpha 245: 5:0 for Jumbo Baumarkt
Just in time for the kickoff of the 2016 European Soccer Championship, the blue elephant is making a splash with a poster campaign.
The five subjects in sizes F12 and F200 rely on the proven interplay of offer and headline. In addition, they score points this summer with technical terms from the world of soccer. And they hit the bull's-eye with the soccer and do-it fans.
Responsible at Jumbo-Markt Switzerland: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (CD), Patrick Bucher (text), Barney Rees (AD), Sylvia Kohler, Inma Mendiola (consulting), overall responsibility (Walter Tagliaferri).
