Ammarkt develops new overall appearance for Grafimedia
The Ammarkt agency has developed a new comprehensive brand identity for the Grafimedia printing company. The focus is on the company’s own expertise.
Nobody expects Roger Federer to be a world-class chef. The focus on his own expertise is credible - and is also behind the new positioning of the Grafimedia printing company. The new overall image was developed by Ammarkt.
Today, print shops are struggling with similar problems to yogurt, computer or detergent producers: Their product range is interchangeable to a similar extent. This makes clear positioning in the market all the more important. Ammarkt quickly uncovered Grafimedia's shortcomings, according to a press release from the St. Gallen agency: although the Eastern Swiss print shop has a real USP, hardly anyone knows what makes Grafimedia special. Not least because of the brand name Grafimedia, which does not allow any valid conclusion to be drawn about the activity - printing.
Ammarkt developed a strategy that solved both problems at once. The three owners of the family business openly admit that they are not good at many things in life. Golfing, cooking and fishing are not the Breu brothers' thing. "Never mind," they say confidently. Because they are all the more competent in their core business, printing. The PSO certificate, which only a handful of print shops in Switzerland have and which guarantees 100% color fastness for every order, is proof of this. The repositioning includes a more precise company name, Grafimedia Druck AG, and is supported by a new corporate identity, which is used in the website, brochure, posters, advertisements and various acquisition and customer mailings. The new image will be on display from September 2009.
Confessions of the Breu brothers, owners of Grafimedia:
Today, print shops are struggling with similar problems to yogurt, computer or detergent producers: Their product range is interchangeable to a similar extent. This makes clear positioning in the market all the more important. Ammarkt quickly uncovered Grafimedia's shortcomings, according to a press release from the St. Gallen agency: although the Eastern Swiss print shop has a real USP, hardly anyone knows what makes Grafimedia special. Not least because of the brand name Grafimedia, which does not allow any valid conclusion to be drawn about the activity - printing.
Ammarkt developed a strategy that solved both problems at once. The three owners of the family business openly admit that they are not good at many things in life. Golfing, cooking and fishing are not the Breu brothers' thing. "Never mind," they say confidently. Because they are all the more competent in their core business, printing. The PSO certificate, which only a handful of print shops in Switzerland have and which guarantees 100% color fastness for every order, is proof of this. The repositioning includes a more precise company name, Grafimedia Druck AG, and is supported by a new corporate identity, which is used in the website, brochure, posters, advertisements and various acquisition and customer mailings. The new image will be on display from September 2009.
Confessions of the Breu brothers, owners of Grafimedia:
