Mafo Concept takes over Publitest from the Wirz Group
Following its foundation in summer 2008, the market research company Mafo Concept is already on course for expansion and is taking over the Publitest brand from the Wirz Group.
Following its foundation in summer 2008, the market research company Mafo Concept is already on course for expansion and is taking over the Publitest brand from the Wirz Group. The brand, which has existed since 1962, will be retained and will complement Mafo Concept's portfolio of services, according to a press release issued on Thursday.
For Rolf Hintermann, Partner at Mafo Concept, this acquisition closes a circle. As Managing Director and co-owner, he was involved with Publitest for 30 years. His equal partners and co-managing directors at Mafo Concept, Sonja Wedekind and Vanessa Pejchar, also have a Publitest past. They were both under contract as project managers at Publitest before becoming self-employed.
For Rolf Hintermann, Partner at Mafo Concept, this acquisition closes a circle. As Managing Director and co-owner, he was involved with Publitest for 30 years. His equal partners and co-managing directors at Mafo Concept, Sonja Wedekind and Vanessa Pejchar, also have a Publitest past. They were both under contract as project managers at Publitest before becoming self-employed.
