Last but not least: Zeitgeist
Leo Burnett created the first user-generated watch face. Does that mean anything to you?
It's not quite that wild. But clever. You can load any watch faces onto smartwatches. This makes the watch look like this or that. Leo Burnett Frankfurt came up with a charming idea for the launch of the Samsung Gear S2 smartwatch: The agency called the users via various channels to upload creatively designed pictures of every time of day. In the end, 1440 were selected from the thousands of submissions - one picture for each minute. The result was a unique clock face on which every minute was presented in a completely different and completely individual way. User-generated content can not only be useful, it can also be fun. (hae)
