Process clears the stage for von Salis

With over 2,300 wines, the Graubünden wine merchant von Salis offers its customers a wide variety of wine brands from all over the world. The range also includes its own wines, which are produced from grapes from the Bündner Herrschaft region.

Wine merchant or winemaker?

As von Salis operates under the same name as both a wine merchant and a winemaker, the positioning both internally and externally was unclear. The aim of the rebranding initiated with Process was to bring clarity to the communication. In order for both senders to exploit their full potential, the communication situations must be differentiated: Either the wine merchant is speaking or the winemaker and their own wines. This idea also manifests itself in the design.

Wine takes center stage

The first step was to redesign the wine retailer's image. Depending on the situation, the dynamic logo is either a symbol or a flexible stage. Stories, products and messages about wine play out on this stage. The result is a lively appearance that is entirely in keeping with the spirit of the new brand. von Salis acts as a pioneer, partner and expert, opening up access to wine and making it uncomplicated. "The focus is on wine" is also the claim.

The new brand exudes joie de vivre, celebrates enjoyment and sensuality. The illustrations by Japanese artist Satoshi Hashimoto emphasize these positive associations, illustrate the newly defined values and bring them closer to employees and customers in a likeable way.

Digital presence is crucial

Also the Website and the online store have been fundamentally revised and now offer not only a convenient shopping option and a clearly laid out source of information on all aspects of wine. Thanks to a sophisticated search mask, it is also possible to filter according to criteria such as personal taste (elegant, strong, full-bodied, etc.).