Jung von Matt: A telephone puts a mountain village in a state of emergency
Tschlin proves that it is the quietest place in Switzerland with the "Village Telephone" campaign, which starts on Monday. The campaign was developed by Jung von Matt/Limmat.
In the high-altitude mountain villages of Graubünden, silence reigns around the clock. In the mountain village of Tschlin, it is even so quiet that the village square telephone can be heard everywhere. With this telephone, the villagers start a competition. Their promise: If you manage to call without anyone hearing you, you win a vacation. You can call 081 860 10 90 from 10:00 a.m. to 8:00 p.m., after that it's quiet at night.
The village community announces the action with a launch film. So that everyone can also see that the villagers are not simply sitting next to the phone, the website broadcasts Village phone.ch a current picture of the village square and shows in each case the Tschliner who picks up the phone. The action starts on Monday, June 6 and lasts until June 11, 2016.
More on the campaign in the upcoming print issue.
Responsible at Graubünden Ferien: Myriam Keller (CEO a.i.); Nicole Derungs (Project Manager). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction) ; Johannes Raggio, Marco Zimmerli (Creative Direction); Alain Eicher (Text) ; Lukas Frischknecht, Andrea Klainguti (Art Direction) ; Joelle Hauser (Graphics); Marco Dettling, Monika Arnold, Roman Mösli, Roman Meister (Consulting); Sarida Bossoni (Art Buying) ; Ralf Brändli (Technical Direction); Matthias Wobrock, Dominik Habermacher (Online Marketing) Christoph Kinsperger (Public Relations). External partners: Luc Kämpfen (film production: Ferrari.Kämpfen); Jingle Jungle (sound) ; Nicolas Henri Sieber (technology: Kamerawerk); Valentin Altorfer (technology: Simple Mechanik).
