Wunderman: Back to the beauty roots
Wunderman launches a campaign with Christa Rigozzi for Marionnaud.
Since winning the Missen title in 2006, Christa Rigozzi has developed into one of the most versatile personalities in Swiss show business. Presenting, singing, acting, modeling. She has left out little and everywhere she has managed to successfully establish her own personal style.
For Marionnaud, she is now slipping back into a role that was right at the beginning of her career: as an ambassador for beauty. But she is much more than just a pretty face. With her strong personality, she shapes various campaigns and succeeds in conveying the message that it is not cosmetics that make us beautiful, but our personality that makes us distinctive. Cosmetics help us to express them better.
So far, Christa Rigozzi has appeared for Marionnaud in the spring 2016 magazine in a multi-page story, she was the face of the Mother's Day campaign and is shaping other Marionnaud campaigns.
Photo shoot with Christa Rigozzi (Making Of):
Responsible at Marionnaud Switzerland: Martina Müller (Marketing Manager), Rätia Laeri (Publishing Manager), Christian Aeberli (POS Manager). Responsible at Wunderman (Member of Y&R Group Switzerland): Thomas Engeli (CD), Sonja Gross (AD), Andrea Pfister and An Le (DTP), Julie Macé and Sonja Bernardi (consulting).
