Publicis: The future of today
Publicis is promoting UBS's digital offerings with a new campaign.
From digital account opening to mobile banking and payment by app: as a leading multi-channel bank, UBS combines the new digital with the tried and tested personal. UBS is one of the first Swiss banks to offer digital account opening. High net worth individuals benefit from UBS Wealth Management Online. With the Bexio business software, SMEs have the opportunity to carry out a daily reconciliation between their accounts and bookkeeping: With UBS SumUp PIN+, they can turn their smartphone or tablet into a cash register.
Publicis has created a new campaign to promote UBS's comprehensive digital offering and further strengthen its leading position in the field of digital banking. Consequently, the campaign will also be purely digital. The corresponding media strategy was developed in collaboration with the media agency Zenithoptimedia and Unique Digital and encompasses all online and social media channels.
The internet is full of imaginative, smart, high-tech gadgets that are often too good to be true - especially on YouTube. Publicis used such videos as inspiration for a campaign that in turn shows the digital offering from UBS that already exists - in the here and now. The film was directed by the L.A.-based Freise Brothers.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Michael Egger (Creative Concepts & Campaigns), Daniel Hünebeck (Head Client Dialogue Marketing), Laura Meyer, Julia Odermatt-Stefanidis, Marc Délèze (Digitalization), Altan Tural (Direct Marketing). Responsible at Publicis: Thomas Wildberger (CCO), Wim Roelfs (Creative Director), Peter Brönnimann, Christian Stüdi, Andreas Hornung (Text/Concept), Tom Kees (Art Directon), Matthias Müller (Strategy), Cem van der Schaar (Head of TV & Art Buying), Eliane Stettler (Art Buyer / TV Producer), Frank Lang (Business Director), Beat Huber (Junior Brand Director), Ursula Jaag (Brand Director), Sam Bollow (DTP), Massimo Giannotta (IT); CZAR (Film Production), Freise Brothers (Director). Responsible at Zenithoptimedia: Maria Brinkmann (Client Service Director), Martina Frei (Client Service Manager), Evelin Wachter (Digital Account Director).
