Uri on the world stage - with Uriversum
To mark the opening of the Gotthard Base Tunnel, Herger Imholz is presenting the Teufelsstein using multimedia and audiovisual technology in 3D. The agency has developed a corporate identity, including a website, for the Uriversum of the Canton of Uri.
To coincide with the opening of the Gotthard Base Tunnel, the canton of Uri is presenting its Uriversum in a dome-like hemisphere with a focus on tourism, the economy and the region's habitat. To this end, Herger Imholz and the artist collective Projektil have created a spectacular replica of the Devil's Stone. During the two opening days on June 4 and 5, impressions of the canton of Uri will be projected onto it using special light and sound technology.
At the same time, the Uriversum brand was given a concise corporate identity. The logo with the flying bull takes center stage. This is complemented by a comprehensive brochure, various postcards, flags and the Website has been implemented in responsive design.
Responsible at Canton Uri: Karin Gaiser (external project support Canton Uri - Gottardo 2016), Emil Kälin (Directorate Secretariat VD Canton Uri). Responsible at Herger Imholz: Yves Herger (Creative Direction), Jasmin Zurfluh (Graphics), Andreas Schuler (Polygraphy), Sebastian Mehl (Web Development), Jonas Staub (Visuals, Projektil Medialabel).
