Euro RSCG Zurich: Swiss cultural goods from 5 francs
This spring, culture lovers could symbolically “purchase” some of the most beautiful cultural treasures and landscapes through Pro Patria with a donation of 5 francs or more. This allows the collection to be completed now. Created by Euro RSCG Zurich, the campaign showcases three new objects of desire: the bridge in the Averstal, the Teatro Sociale in Bellinzona, and St. George’s Chapel in Berschis.
Owning unique Swiss cultural objects does not have to be expensive: at Pro Patria. culture lovers were able to symbolically purchase some of the most beautiful cultural assets and landscapes in the spring with a donation of 5 francs or more. The collection can now be completed in this way. Created by Euro RSCG Zurich, the campaign promotes three new objects of desire: the bridge in Averstal, the Teatro Sociale in Bellinzona and the Chapel of St. George in Berschis.
For the second wave, the creative agency developed a radio spot in addition to the print motifs. This spot focuses on the joy of a new co-owner of Leuk Bishop's Castle. With an audible wink.
The second wave starts on September 7, 2009 and will be seen and heard in all language regions of Switzerland.
Responsible at Swiss Pro Patria Foundation: Roman G. Schönauer, Secretary General
(project support). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Philipp Lengyel (art direction), Wolfgang Bark (text), Regine Cavicchioli (graphics), Sarah Gianesi, Walter Tagliaferri (consulting), Matthias Müller (strategy). Sound studio: Selmi Tonstudio. Photographer: Taiyo Onorato & Nico Krebs. Image editing: Felix Schregenberger.
For the second wave, the creative agency developed a radio spot in addition to the print motifs. This spot focuses on the joy of a new co-owner of Leuk Bishop's Castle. With an audible wink.
The second wave starts on September 7, 2009 and will be seen and heard in all language regions of Switzerland.
Responsible at Swiss Pro Patria Foundation: Roman G. Schönauer, Secretary General
(project support). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Philipp Lengyel (art direction), Wolfgang Bark (text), Regine Cavicchioli (graphics), Sarah Gianesi, Walter Tagliaferri (consulting), Matthias Müller (strategy). Sound studio: Selmi Tonstudio. Photographer: Taiyo Onorato & Nico Krebs. Image editing: Felix Schregenberger.
