User Market Tamedia: Marc Isler becomes Head of "Digital Sales Development

This completes the organization of Tamedia's new Paid Media division, in which the Swiss media group will combine the reader marketing and product management teams as well as the editorial teams of the paid media from January 1, 2017 at the latest.

As the future head of "Digital Sales Development" (DSD), the 39-year-old is tasked with accelerating the development of new products and competencies in digital sales. In doing so, the DSD unit will, on the one hand, draw on the skills of existing user market employees and, on the other, test innovative digital sales approaches. Furthermore, the new cross-lingual service unit will be responsible for the further development of existing digital products.

Marc Isler, currently Director Digital Business Development at the Swiss travel group Hotelplan Group, has many years of experience in strategic development, business development and online marketing. At the Hotelplan Group, he was particularly involved in the successful digitalization of products, services, marketing and process management. Previously, he was Head of Direct Sales Marketing at Interhome and Head of Web and Head of Business Development at Local.ch. Marc Isler studied economics at the University of Bern, graduating as lic.rer.pol.

Serge Reymond, member of Tamedia's Management Board and responsible for the Paid Media division from January 2017, in a statement: "Thanks to Marc Isler's experience and skills, we will be able to develop new, innovative concepts in digital distribution. At the same time, the appointment of Marc Isler marks the new organization of Tamedia's user market. With this reorganization, we will be able to respond more quickly to new user needs in the future. I am already looking forward to the new organization and working with the entire team."