Last but not least: Real Virtual Reality
When an Irish beer enters the Georgian market and promotes itself using virtual reality, it’s bound to go well. It actually turned out even better than that.
The campaign that the Georgian agency Leavingstone conjured up for the Old Irish brewery is great VR cinema. And for once, the case film also looks as if the campaign had been realized with real people. When virtuality meets reality, even the best VR goggles can't keep up. (hae)
