Neuzeichen: Patient magazine for SROs

Due to high market transparency and the changing (self-)image of the patient as a customer, it has become indispensable for every hospital to pursue a clear and differentiating communication policy that creates identity, trust and security. It is essential to directly address relevant target groups such as referring physicians, patients, sponsors, health insurance companies and employees and to position oneself on the market.

The Oberaargau Regional Hospital relies on a patient magazine (among other things), in line with its motto: Our mission - your health. Neuzeichen not only worked out a strategic positioning for the magazine within the framework of a clearly defined working process, from a copywriting and marketing team workshop to a qualitative patient and employee survey to the final editorial concept, but also formulated all content and design parameters in an editorial and design concept. The Neuzeichen agency, which specializes in communication and orientation design, is pleased to present the first issue of the patient magazine, which has a circulation of around 100'000, after around six months. The November issue is already in the starting blocks.

Responsible at SRO, Spital Region Oberaargau: Manuela Leuenberger, Andrea Deschermeier. Responsible for new characters: Christoph Pauschenwein, Jan Weber, Catrin Rathgeb