Matter Gretener Lesch: Quickly switched for Place B
Matter Gretener Lesch has used the criticism of FCZ President Ancillo Canepa to promote storage space.
Only 24 hours after the idea was born, it already caused a lot of smiles in the "Blick": For their new client placeB, the nudge agency Matter Gretener Lesch cleverly used the FCZ fans' displeasure with Ancillo Canepa to advertise storage space.
Responsible at Place B: Manuel Gerber (Co-Founder and Chief Marketing Officer). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Dominik Imseng (Text), André Schmid (Graphics), Verena Knof (Consulting).
